You're a highly skilled worker, coming to work for a company who typically does export business abroad. You might also be a foreigner who's lived many years here, speaks Swedish and works here.
You're studying in Norrland, doing an internship or working, under the age of 25.
You're new to Sweden (0-3 years), still learning Swedish and probably not working full time.
You've come to Norrland to spend your sunset years, bought a house or maybe come here because of a Swedish partner.
Entrepreneurs start businesses in the classic sense but they also can be working in the gig economy or working from the High Coast remotely for customers or services.
You're a Swede who is in contact with international people (friends, colleagues, relatives), or has made an international experiece (like living abroad).